RENT A CAR: HISTORY, REVIEW, PROSPECTS

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updated : 2019-10-24


Car rental service in Russia, Belarus, Ukraine.

A rental car is an affordable way to quickly get to your destination. The ability to order it with or without a driver, for a short or long term, makes this service very popular for traveling, in the case of repairing your own car, meeting business partners and in other cases. Making a car rental, a person can go wherever he needs, at any convenient time, regardless of public transport, difficulties with ordering a taxi and other problems.

The history of development.



Car rental service in the USSR began to be provided in Moscow since 1956. At the beginning of the 60s, rental offices were opened in 40 cities of the country, but in 1964 they were all closed. The resumption of car rental services in Russia, Belarus, Ukraine took place already in the 90s of the 20th century. At first, branches of well-known world companies were opened, and after them, Russian, Belarusian, and Ukrainian rental points started operating. In a competitive environment, this service is constantly being improved.
More detailed historical research on this subject can be found here. (In Russian)

Differences from European and global companies.

At the global level, business is concentrated mainly in the hands of global companies. Car rental in Minsk, Moscow, Kiev and other cities of neighboring countries, unlike the European and world ones, is built on the principle of emerging markets. It is dominated by independent firms, often local, although there are also large ones.

There are differences in the procedure for providing car rental services. Abroad, it is advisable to book a car in advance on the Internet and make a prepayment. The sooner this is done, the cheaper the rental. All payments are made by credit card, not cash. You can return the company car anywhere in the country.

We have the opportunity to book a car rental by phone / internet, but the company may refuse without explanation. You will receive a car only if you have made a deposit, and in order to pick it up, you should return the car to the place from where it was taken. Excess mileage is paid by the tenant. However, the prices are lower than European, and payment is taken with a pledge (the difference in the amount between them is returned to the client after the lease agreement is terminated).

The structure and specifics of the service.

Now you can choose a rental car for every taste and for the right time.

According to the duration of the service, there are three types of leases:

  1.  Long - for a period of 7 days, is in demand among people who constantly need to travel, for example.
  2.  Short-term - up to 7 days, makes it possible to organize a meeting of guests, partners from the station, airport, their trip during the visit.
  3.  One-day, hourly - for a day (24 hours) or for an hour or more, it will allow you to use a luxury car at minimal cost. The service is in demand for holiday trips (graduation, wedding), etc.

According to the content, two types of services can be distinguished:

  • car rental without a driver - provides complete freedom of movement, convenient for lovers to travel independently;
  • rental with a driver - the service applies mainly to executive cars, it allows you to emphasize your status at events, business trips from a few hours to the time of the working day.

Recently, car rental in Minsk without a driver is becoming increasingly popular. In each company, the conditions may vary, but basically their specifics are as follows: the tenant is 18 or 21 years old and has at least one year of driving experience. The agreement may indicate restrictions on the territory of trips and the daily mileage of the car (with an additional charge for excess for each kilometer). To complete the contract, you usually need to make a deposit. The penalty is provided for a lack of fuel, an uncleaned car, damage to the body, interior, etc.

Market Review.

The largest foreign car rental companies have offices around the world. Their conditions are basically the same, they differ only in nuances. These are the American companies Hertz, Avis, Thrifty, Alamo, Budget, German Sixt, French Europcar. They encourage regular customers, participate in partnership programs with hotels and airlines, and carry out promotions. In the market of post-Soviet countries, in addition to the branches of these global companies, car rental companies provide many local firms.

Trends and development prospects.

The car rental service is constantly being improved, because you need to satisfy various customer requests. Now there is car sharing - a per-minute car rental. In the future, the provision of unmanned vehicles may come to the fore.

The main development trends of this market are:

  • an increase in the fleet of modern and new models, including those with economical engines or electric cars;
  • expanding the assortment of business-class cars to meet various corporate tasks;
  • an increase in the number of machines for everyday use in the middle and low-cost segment;
  • introduction of new services and rental opportunities at railway, sea stations, at airports;
  • increase in the number of customers - corporate and private, focused on medium and low-cost models.

Developing, car rental in Minsk should be based on the rule of customer safety. Therefore, all machines provided must undergo regular maintenance, prophylaxis, and diagnostics. The cost of renting a car depends on its class and terms of use. The price range must be set so that consumers with different abilities can afford to drive a rented car.



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